Decoding Effectiveness: Finding the Ideal Length for Awareness Marketing Videos for Emerging Brands
In the fast-paced world of digital media, creating a lasting impression with your audience is paramount, especially for emerging brands seeking to establish their presence. One key tool in the marketer's arsenal is the awareness marketing video. The burning question: What is the most effective length for these videos?
In the fast-paced world of digital marketing, creating a lasting impression with your audience is paramount, especially for emerging brands seeking to establish their presence. One key tool in the marketer's arsenal is the awareness marketing video. The burning question: What is the most effective length for these videos?
The Attention Span Conundrum
As attention spans dwindle in our era of information overload, striking the right balance is crucial. The sweet spot for awareness marketing videos often hovers between 30 seconds and 2 minutes. This range aligns with the general attention span of online audiences, ensuring that your message is delivered succinctly without losing engagement.
Crafting a Captivating Narrative
Within this timeframe, it's essential to focus on creating a compelling narrative that introduces your brand's story, values, and unique selling propositions. Start with a hook to grab attention within the first few seconds and maintain momentum throughout. Keep in mind that the video should stimulate curiosity rather than overwhelming the viewer with information.
Platform Dynamics
Consider the platform where your video will be shared. Social media platforms like Instagram and Twitter generally favor shorter videos, while platforms like YouTube may accommodate slightly longer content. Tailor your video length to fit the expectations and behaviors of the target audience on each platform.
Testing and Iteration
The effectiveness of video length can vary based on your specific audience and industry. Utilize analytics tools to monitor viewer engagement metrics and conduct A/B testing with different video lengths. This iterative process will help you pinpoint the optimal duration for your brand's awareness videos.
Mobile Optimization
Given the prevalence of mobile device usage, ensure that your videos are optimized for smaller screens. Keep visuals clear, and text legible. This optimization is not just about length but also about delivering a seamless and enjoyable viewing experience.
Final Word
In the realm of awareness marketing videos for emerging brands, the mantra is clear: keep it concise, captivating, and tailored to your audience. Experiment, analyze, and refine based on performance metrics. Ultimately, finding the most effective length is an ongoing process, and adaptability is key to staying relevant in the dynamic landscape of digital marketing.
Questions/Comments? Please reach out: info@kaimandigital.com
Creating Effective eLearning Content
Digital learning (e-Learning) is a popular way to train employees because it combines all of the intriguing and engaging aspects of social media with traditional learning. Using video-based training enables anywhere, anytime and any device learning.
Today’s world is loaded with social media and high-tech, ever-changing technology, right? But did you realize that companies are seeing a direct effect on their employee training programs. Gone are the traditional classroom trainings where employees listen to a real live trainer and maybe follow along with a handbook.
These days, digital learning (e-Learning) is a popular way to train employees because it combines all the intriguing and engaging aspects that make social media sites like Facebook, Tumblr, Twitter and Pinterest so popular.
To get the most out of your e-Learning courses, take notes from what these social media sites provide. When you incorporate social media type features into your e-Learning course you get an effective course where engagement and retention soars. Let’s look at three critical things that have worked for the hottest social media sites and you should do when building your e-Learning course.
KEEP IT SHORT. Do you know why Facebook is such a hit? It’s their short, direct messages. And they have a statistics to prove it. Facebook’s study found that posts with only 100-250 characters were 60% more likely to be shared, liked or commented on. These shorter posts received more engagement. It is the engaging that is critical to raises retention levels in the viewer! Studies show that we only remember about half of a message immediately after we hear it and after 8 hours only about 35% (Adler & Towne, 1993). This is why your best chance at having effectively trained employees is to keep your e-Learning courses short and to the point. So here are just a few tips to remember when developing short courses:
Avoid adding information that is irrelevant. If it isn’t necessary keep it out!
Try breaking up complex information into several courses and make these short messages memorable. Use a combination of videos, text and interactive features to really make the information stick.
KEEP IT VISUAL. The reason Facebook, Instagram, Pinterest, Youtube and all the other social media networks are so popular is because of the enormous amount of visual content. Check out these stats: 100 million people actively watch videos on Youtube every week, pictures and videos on Pinterest have more traffic then posts from Twitter, LinkedIn, Google+ and StumbleUpon combined. As for Facebook, videos are shared 12x more than any text and link combined. So why are videos more popular? A few reasons- they are bright and colorful, they tell a story and they don’t require a lot of effort from the viewer. But besides the great features of videos- they do more than what any text can do. Having visual content increases recall and retention in viewers by 65%. This is the kind of retention you want in your employees, right? Therefore, it is critical that your e-Learning courses be visually appealing. Just be sure to have a variety of visual content and don’t forget to keep them short!
Keep it Engaging. The best teachers know that students learn about 10% of what they read, 20% of what they hear but 70% and 80% of what they discuss and experience (William Glasser). So the goal in your e-Learning courses should be to engage your employee- help them grasp the information and then do something with it immediately afterwards. There active engagement helps them experience what they have just learned. Some of the best ways to have engaging courses is with interactive games, tests and surveys.
You want your e-Learning courses to be as impactful and as effective as possible. Remembering to keep those courses short, visual and engaging will produce a well-trained employee.